Digital partner
We get involved in each project as a genuine extension of the team, understanding the business, its goals and its challenges so we can make better decisions.
About us
Growing in digital isn't about doing more. It's about knowing what to do, when, and how to turn it into business.
We combine strategy, creative, technology and data to build growth systems that are measurable, sustainable and shaped around each brand.
Smoke Free.
More business, less smoke.
We created Smoke Free because we believe digital marketing can be done differently. With strategy, yes, but with common sense too. Understanding the business, making content that connects with people, and taking decisions backed by data rather than hunches.
We get involved as one more part of the team, across every area of digital growth: from acquisition to content creation, community building, conversion and retention. Always with one idea in mind: every action should have a purpose and add value to the business.
A strategic partner, not an outside supplier.
We work alongside each client as an extension of their team, combining strategic thinking, specialist execution and constant follow-up so things move with focus, speed and real accountability for the result.
Expert team
We bring in the right talent for each challenge: strategy, performance, social, creative, technology, data and specialist collaborators when the project calls for it.
Clear communication
We work with agile processes, clear channels and constant follow-up, so every decision moves forward with context, order and speed.
Transparency
We share data, learnings and next steps openly. Because growing also means understanding what's working, what isn't, and where the next opportunity is.
The team
The talent that turns strategy into results.
Behind every project is a multidisciplinary team combining judgement, creativity, analysis and execution to move ideas forward and grow businesses.
José Ángel ArroyoFounder & CEO
Violeta RipaTeam & Project Manager
Marina BéjarAccount & Project Manager
María PeredaGraphic Designer
Francisco VillalbaGrowth & Performance Specialist
Paula de la GuíaGraphic Designer
Andrea GuerreroSocial Media & Content Creator
Ana GonzálezGraphic Designer
María JordánSocial Media & Content Creator
Lucía EspinosaSocial Media & Content Creator As featured in 
Principles
«We were built to work with ambitious businesses. Brands that aren't looking to do marketing just to be present, but to build digital systems that acquire better, convert more and grow with purpose.»
If it doesn't move the business, we don't do it
Every action answers to a goal. We don't do marketing just to be present.
Data decides; opinions come along for the ride
We measure to decide and improve, not to decorate reports.
Partners, not suppliers
We get involved as a genuine extension of the team, accountable for the result.
Strategy makes creativity inevitable
A good idea without strategy is noise; with strategy behind it, it's growth.
Grow with purpose
We chase sustainable profitability, not vanity metrics or smoke-and-mirrors results.
No lock-in
We stay because of results, not because of a contract.
Our network
An ecosystem of partners for every challenge.
We bring in specialists and expert collaborators according to what each business needs, adding specific talent where it adds the most value.
Let's talk about growth.
Tell us where your business is right now and we'll look together at which digital opportunities can move you forward.