creatit High performance digital agency
creatit
+34 91 091 32 27 hello@creatit.es Calle San Agustín nº12 28014 Madrid, Spain

Turning community and content into business.

A full digital strategy for Blom Brand: eCommerce, email marketing automation on Connectif and social, to turn a passionate community into sustainable growth.

SectorAccesorios · eCommerce
Services
Social MediaEmaileCommerce
The case
«Two brothers, the VANLIFE spirit and a community of 5,000 followers. The challenge was turning it into a business.»

Client and context

Blom Brand was born in Madrid as a project of originality and boldness in handmade accessories, built on the story of two brothers inspired by the VANLIFE idea.

The brand wanted to raise its online presence and make the most of its Instagram community's potential.

The challenge: turning the community into a business

Strengthen the digital presence and turn audience affinity into sales, repeat purchase and sustainable growth.

Blom Brand
The solution

eCommerce, email automation and social working on the same community.

Paid media

We reorganised acquisition campaigns to make them profitable: ROAS above 5x.

Email automation

Automation and capture on Connectif: email came to generate 19% of sales.

Social media

Improved presence and community, with content as the bridge to eCommerce.

Blom Brand
Blom Brand
Blom Brand
The impact

A community turned into a business.

The collaboration strengthened the brand's online presence, audience engagement and sustainable growth.

Revenue+500K€
Average order value+32%
Conversion3%
Repeat purchase+133%
Sales from email19%
Suscriptores email+10K
Pablo Lechuga
Pablo LechugaBlom Brand
“Working with creatit was a turning point for our eCommerce sales. They helped us with a full digital strategy and its implementation, with great results. Highly recommended.”