High performance digital agency We turned the reputation of a jeweller with more than three decades of history into a digital acquisition system that is efficient, scalable and profitable.
«An established brand, a broad catalogue and moments of high purchase intent. The challenge was turning that potential into a profitable system.»
Fina García is a family jeweller founded in 1988, specialising in wedding bands, engagement rings and gold jewellery. With a wide physical presence and a growing online channel, the brand needed to turn its reputation and track record into a more efficient digital acquisition system.
Fina García had an established brand, a broad catalogue and a strong connection to moments of high purchase intent: weddings, engagements, gifts and celebrations.
The challenge was to make that potential count digitally: put order into Meta Ads and Google Ads spend, acquire new customers more efficiently, and connect campaigns to the categories and products that actually drove the business.
It wasn't just about increasing budget, but about building a structure able to scale while keeping control of acquisition cost and profitability.
An acquisition system connected to how the eCommerce actually behaves.
We rethought paid media from a whole-business view: product, demand, audiences, creative, conversion and profitability.
We restructured the campaigns to separate new customer acquisition, brand searches, product and strategic categories.
We launched and optimised the campaigns, adjusting spend according to how the catalogue actually performed.
We analysed the funnel and on-site behaviour to reduce friction and increase conversion from traffic.
Revisión constante de creatividades, audiencias, mensajes e inversión, midiendo nuevos clientes, recurrencia y rentabilidad.
Technology wasn't approached as a pile of tools, but as a connected ecosystem along the same customer journey: from discovery to conversion, loyalty and repeat business.
eCommerce, catalogue and operations.
Acquisition and demand generation.
Capturing purchase intent.
Catalogue visibility.
Rendimiento automatizado.
Measurement, attribution and decision-making.
The new structure increased sales volume and brought in more customers while significantly reducing acquisition cost. Fina García went from running campaigns in a fragmented way to working with a system that connects spend, product and conversion.
“creatit helped us put our Meta ads strategy in place. Working with them was absolutely the right call. We're delighted with both the results and the way they treated us.”