High performance digital agency We validated Flopp's eCommerce from scratch: a Shopify audit, an acquisition funnel and real learnings to prove the model could scale.
«A distinctive product but a channel starting from zero. Before scaling, the digital proposition had to be validated.»
Flopp makes concentrated and capsule cleaning products, designed to make household chores easier and to cut plastic, waste and unnecessary resources. Its range covers laundry, kitchen, bathrooms, surfaces and other domestic cleaning needs.
Flopp had a distinctive product and an offer that answered a growing concern about reducing household waste.
But the eCommerce channel was starting from practically nothing: there wasn't enough history of campaigns, audiences or buying behaviour to know which messages, products and formats converted best.
Before scaling spend, the digital proposition had to be validated, the main points of friction identified and an initial acquisition funnel built.
Using every campaign to learn, convert and improve the eCommerce.
We assessed value proposition, structure, navigation and checkout on Shopify, with CRO recommendations.
A first paid media structure on Meta and Google: discovery, consideration, product and remarketing.
We found which combination of product, message, creative and audience produced profitable sales.
Capturing demand with purchase intent across the catalogue.
We connected acquisition and conversion, measuring sales and profitability to scale on data.
Technology wasn't approached as a pile of tools, but as a connected ecosystem along the same customer journey: from discovery to conversion, loyalty and repeat business.
eCommerce, catalogue and operations.
Acquisition and demand generation.
Capturing purchase intent.
Catalogue visibility.
Measurement, attribution and decision-making.
Conversion optimisation.
Flopp made its first online sales, passed a thousand orders in the first months and kept a positive return on spend. The brand went from having no digital history to owning a validated acquisition structure and real learnings to keep scaling.
“Working with creatit was very positive for getting Flopp Eco off the ground. They showed an extremely high level of professionalism and commitment. We particularly liked their KPI tracking tool, adapted to our needs.”