creatit High performance digital agency
creatit
+34 91 091 32 27 hello@creatit.es Calle San Agustín nº12 28014 Madrid, Spain

Rejuvenating an icon of Spanish tourism.

With our partner Mazinn, we ran a digital escape room on Instagram for Paradores: a creative idea turned into a real driver of visibility, interaction and qualified traffic.

ClientParadores
SectorTourism · Hospitality
Services
Social MediaStrategyContent
The case
«An iconic brand that needed to connect with new audiences without losing its essence.»

Client and context

Paradores de Turismo is one of the most iconic brands in Spanish tourism. It needed to connect with new generations without giving up its history.

With our partner Mazinn we designed the creative concept and set the digital activation strategy, centred on social and paid media.

The challenge: connecting with new audiences

Rejuvenate the brand's positioning by generating interaction, curiosity and qualified traffic in a very short window.

The solution

A digital escape room on Instagram, run and optimised day by day.

Concepto creativo

A digital escape room on Instagram as the centrepiece of the campaign.

Social and paid media

Instagram and Facebook Ads as the main channels to maximise reach, awareness and participation.

Daily optimisation

A strategic activation across several days to sustain curiosity and interaction.

The impact

A creative idea turned into real visibility.

The campaign turned a creative idea into significant results in just a few days.

Alcance864K
Interactions+618%
Website visits+3340%
Followers+1K

Let's talk about growth.

Tell us where your business is right now and we'll look together at which digital opportunities can move you forward.