Client and context
Roble·Store specialises in solid oak furniture. Its catalogue combines the NordicStory line, Nordic in inspiration, and LoftStory, where wood is mixed with metal and industrial elements.
Building a recognisable brand around solid oak.
We came in as Roble·Store's strategic partner to move from selling furniture online to building a brand able to scale in Spain and France.
The case
«In 2022 the brand had around 1,000 followers and an identity still to be built. What was missing was a way to express the product's value, and a system to scale.»
The challenge: from selling furniture online to building a brand
Our work together began in 2022, when Roble·Store had an early-stage digital presence and a community of around 1,000 followers on Instagram.
The product had clear distinguishing qualities: a focus on solid oak, quality, durability and a broad range of furniture for the home.
But the brand needed to express that value better, develop a more recognisable identity and build an acquisition system capable of driving growth in Spain and France.
The solution
Bringing brand, content, eCommerce and acquisition into one system.
Brand and positioning
Together with Blackflag we rethought the positioning and identity, with a recognisable, premium visual world.
Social and content
We moved from catalogue communication to a narrative that explains materials, design and how things are made.
Meta Ads and Google Ads
International campaigns in Spain and France, split by market, category, product and purchase intent.
Google Shopping and catalogue
eCommerce catalogue optimisation and performance-led creative.
Data and decision-making
We connected creative strategy to performance data to identify what generates the most demand and sales.
Technology wasn't approached as a pile of tools, but as a connected ecosystem along the same customer journey: from discovery to conversion, loyalty and repeat business.
Shopify
eCommerce, catalogue and operations.
Meta Ads
International acquisition.
Google Ads
Capturing purchase intent.
Google Shopping
Catalogue visibility.
The Creator
Our own creator network.
Analytics
Measurement, attribution and decision-making.
Project partners: Blackflag · VisibilidadOn
The impact
A stronger brand and an ecosystem ready to grow internationally.
The combination of branding, content, paid media and eCommerce accelerated sales, raised awareness and built a community around the brand. Roble·Store went from an early digital presence to operating with a connected, recognisable growth system across several markets.
Ventas eCommerce+42%
Usuarios anuales1,29M
Paid Media ROASx6,5
Followers per year+15K
Engagement medio52,6%
Let's talk about growth.
Tell us where your business is right now and we'll look together at which digital opportunities can move you forward.