Client and context
Víver is a Spanish organic kombucha brand, with a growing community around the drink and a healthy lifestyle.
The brand needed to switch on email marketing to turn interest into purchase, and purchase into habit.
Automating email for a drinks brand.
Email marketing strategy for Víver Kombucha: automations and campaigns on Connectif to turn kombucha lovers into repeat customers.
The case
«A drink with a growing community. Email was the natural lever for repeat purchase.»
The challenge: turning interest into repeat purchase
Putting the brand's email strategy in place: automations, segmentation and campaigns aligned with its commercial calendar.
The solution
Automations and campaigns on Connectif across the customer lifecycle.
Automations
Welcome, cart and post-purchase flows connected to each subscriber's behaviour.
Campaigns
Segmented communications tied to launches and moments of consumption.
Measurement
Continuous reading of results to optimise frequency, content and segments.
The impact
A channel that works on its own.
Email ended up automated and aligned with the brand's calendar, working on conversion and repeat purchase continuously.
Raúl De FrutosVíver Kombucha
“creatit helped us put our email marketing strategy in place. It was absolutely the right call: we're delighted with both the results and the way they treated us. We'll certainly work with them again.”